Nike
Freelance Copywriter
agency: Analog Folk
Nike’s digital strategy is to treat every athlete* like a sneakerhead: they’re cool, stylish, and in-the-know. They’re hyper-digital consumers, who prefer to shop on mobile than on a laptop. They’re totally comfortable with the Nike app.
So when the team at Analog Folk was tasked with creating cross-category emails for Nike North America, we mimicked the design and voice of the Nike app and Nike.com for a seamless experience.
Here’s a selection of the emails I wrote for the team:
*A couple weeks later, I saw “FLY FIRST CLASS: Pegasus 35 Premium” leading the hero section of nike.com, same as my subject line. I have no way of knowing if they wrote it themselves or swiped it from the Nike North America email I wrote, but either way pretty cool.
